Tuesday, June 15, 2010

Creativity of Stupidity

What a desperate move have  been made by Microsoft by asking the Chinese (Malaysian) to make a short film entitled Ronnie Got Lucky to promote their Internet Explorer 8. The short film which available at www.ronniegotlucky.com was directed by Liew Seng Tat. Although the short film is kind of interactive but more or less it just another movie embedded with nauseous stupid jokes. One of their expertise I believe. I salute them for being creative in making and producing stupid jokes. The same joke just like Stephen Chow , Jackie Chan, Eric Tsang always make. But in the new world order creativity in stupidity has become worsen. Youtube for instance have been a medium for lots of desperate and creative in stupidity people to express themselves a lot more.

For me stupidity and humour is always separated by their classes. I strongly disagree agree with the common definition of humour. It is stated that humour is the tendency of particular cognitive experiences to provoke laughter and provide amusement.  If we laugh it does not mean that we are being entertain with humour. Sometimes we always laugh due to stupidity. Sometimes we laugh because there is something tickling us. Sometimes we laugh because Microsoft is so desperate to market their products. Humour has become a very subjective word to define. A new definition should be make immediately! 

The funniest part of all this is how a multinational that consist a lot of genius as their staff would decide to take on this move in the name of profit. They should maintain their standard and keep it at the highest level to ensure the consumer believe in them. Not by showing their desperation.